Palace to Open a Store in New York City

”You’re in my house now, motherf*ckers.”

London-based streetwear label Palace has just confirmed that they are going to open a store in New York City. After launching their flagship store in London 2 years ago and selling out multiple collections, Palace is now ready to conquer The City That Never Sleeps. Palace announced the exciting news in a video starring actors Jonah Hill and Leo Fitzpatrick. In the surreal video, they are walking down the streets of NYC and they come across a giant morphing Palace ”P.” Watch the video above to see how it ends and stay tuned for the exact location.