Now anchored in the heart of Paris.
Onitsuka Tiger has officially opened the doors to its new global flagship on the Champs-Élysées, Paris, unveiling not only a dynamic retail space but also the brand’s first-ever fragrance. The two-storey location represents a milestone for the Japanese label, known for merging sport and style, tradition and innovation.
Designed by STUDIODINICATALDI, the space reflects the brand’s ‘Yellow Concept’, a vivid tribute to its signature Tiger Yellow. Inside, raw concrete textures meet luminous surfaces and yellow glass accents, all housed within the historic elegance of The Travellers Paris, a private residence originally built in 1856.
From Japan-made denim to runway pieces and contemporary footwear, the flagship offers a curated look at the full Onitsuka Tiger universe, take a look at some snippets of the space below.
PHOTO CREDIT: Onitsuka Tiger
