Music and Sports Collide.
Sportswear and lifestyle brand On has announced global music superstar and Afrobeats pioneer, Burna Boy as its new brand partner. The multi-year partnership brings together the worlds of sport, culture, and creativity, reflecting the Swiss sportswear brand’s goal to blend performance and lifestyle.
Known for his unique sound, style, and cultural influence, Burna Boy is set to work with On to create products and experiences that celebrate individuality and community. Their first project will be in the world of tennis, a sport known for its rich history and fast-paced evolution. This collaboration builds on On’s global event series, Clubhouse Nights, which has already fused tennis, music, and art in cities like New York, Miami, and Paris.
To kick off the partnership, Burna Boy is taking on the role of Clubhouse President, a symbolic position within On’s expanding tennis community. The announcement is being made with a visually stunning short film that merges Burna Boy’s distinctive style with On’s Swiss heritage.
The film, directed by Rollo Jackson, reimagines the traditional tennis clubhouse as a dynamic, culture-forward space. It features set designs by Jabez Bartlett that incorporate Nigerian-inspired patterns and elements from Burna Boy’s creative world, creating a rich visual story that connects tradition with fresh ideas.
Check out the images below.
PHOTO CREDIT: On
