Introducing a new global City Guide series.
Luxury outerwear brand Moose Knuckles has released a new NYC City Guide featuring rapper Joey Bada$$. The first instalment of the series follows the artist through the neighbourhoods, people, and everyday rhythm that define New York from his perspective.
Moose Knuckles says the collaboration sets the tone for the ongoing project, capturing the city through an authentic, fast-moving lens. The focus is on real movement and real environments, with Fall pieces designed to keep pace – protective, sharp, and built for the shift from sidewalk to studio.
The NYC launch marks the beginning of a global City Guide rollout, with editions in London, Montreal, and Seoul to follow. Joey’s chapter spotlights some of his favourite local stops, including Mabu Café, Tommy Jewels, Las Lap, and a SoHo studio.
Who will lead the next city-guide? Keep it PAUSE to find out.
PHOTO CREDIT: Phoenix Jackson | @phojoh
