Celebrating 130 years.
Louis Vuitton has unveiled a new chapter of its year-long Monogram anniversary campaign, photographed by Glen Luchford and directed by Roman Coppola. The campaign features House Ambassadors and Friends of the House reflecting on their personal connections to the brand’s most iconic bags.
Zendaya leads the campaign with the Speedy, originally introduced in the 1930s as a symbol of modern travel and later reimagined in Monogram canvas. Catherine Deneuve appears with the Alma, while Liu Yifei highlights the Noé, and Hoyeon is featured with the Neverfull, each underscoring the enduring design and versatility of the House’s heritage silhouettes.
The campaign will roll out on Louis Vuitton platforms and in print beginning February 5, with additional celebrity visuals released from the 11th of February.
PHOTO CREDIT: Courtesy of Louis Vuitton | Glen Luchford
