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Nude Project Shifts Gears with Ayrton Senna-Inspired Collection “Full Speed, Meu Amor”

By February 18, 2026FASHION NEWS

For Spring/Summer 2026.

Barcelona’s powerhouse Nude Project is officially moving into the fast lane or rather, teaching us how to find stillness within it. For SS26, Europe’s fastest-growing lifestyle label unveils “Full Speed, Meu Amor,” a cinematic tribute to the spiritual intensity of Formula 1 legend Ayrton Senna. Shot against the vibrant, soulful backdrop of Brazil, the collection explores the “Luxury of Time,” leaning into the paradox that true contemporary wealth isn’t found in the hustle, but in the ability to remain present at high velocity. By channeling Senna’s dualistic nature, Nude Project trades mindless production for a more visceral, “feel more” ethos.

This drop signals a sophisticated maturation for the brand, pivoting from its streetwear roots toward its most curated and complete Ready-to-Wear offering to date. The technical execution is front and center, defined by intricate graphic knitwear, racing-inspired jumpsuits, and a heavy emphasis on texture through elevated essentials. Notably, the collection goes beyond the Nude Project universe with a dedicated expansion into womenswear, featuring high-octane technical bodysuits and sleek silhouettes designed for dynamism. Also, the brand makes its debut in the accessory space with a new line of handbags.

PHOTO CREDIT: Nude Project

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