An iconic revival of the Superstar.
adidas Originals has unveiled the latest chapter of its SS26 Superstar campaign, “Where Are My Superstars?“, with Samuel L. Jackson returning to lead the narrative. First introduced in 1969, the Superstar remains one of the brand’s most culturally significant silhouettes, a design that moved from basketball courts to the forefront of music and street style.
Directed by Thibaut Grevet, the new instalment adopts a cinematic approach, built around a simple premise: the Superstars are missing. Framing the sneaker as a symbol of cultural identity rather than just footwear, the campaign continues adidas Originals’ push to position the iconic shell toe within a broader conversation around legacy, authenticity and modern iconography.
