Image: Soft2Bet at SiGMA Rome
Online gaming today operates much like the world of high fashion — structured, precision-driven, and unforgiving of mistakes. In both industries, one misstep can cost reputation, credibility, and market access. Soft2Bet approaches iGaming the way a couture house approaches a collection: carefully engineered, compliance-focused, and designed for measurable impact.
And Soft2Bet built its business around these conditions. The company develops iGaming technology for operators and manages its own licensed brands across multiple jurisdictions.
Founded in 2016 by Uri Poliavich, Soft2Bet operates under 19 licenses across 11 jurisdictions, including Denmark, Ontario, Romania, and Sweden. By operating both as a B2B provider and a B2C operator, the company gains direct insight into how its products perform in live, regulated environments.
Operating Across 11 Licensed Jurisdictions
Soft2Bet’s growing operations require growing manpower. Having teams of more than 100 people, the company’s dedicated manpower focuses on manpower, fraud detection, responsible gaming, and risk management. Their specialists and developers work together to meet regulatory requirements that shape the platform from the code.
However, with each licensed market having different sets of standards, it might be difficult to comply with all of them. Soft2Bet solves this issue by integrating those requirements into its infrastructure. Their approach keeps operations aligned with every jurisdiction they’re licensed in.
The Technology Behind Soft2Bet’s Platform
The company has a turnkey iGaming platform specifically designed and built for licensed operators. Its system brings multiple core capabilities into a single, structured environment, including:
- Player Account Management system
- Casino solution with over 12,500 games
- Sportsbook solution
- More than 1 million live events annually
- Integration with 70+ payment methods
- Support for 20+ languages
- Managed services covering customer support, compliance, and risk management
Much like a fashion house layering craftsmanship beneath the surface of a garment, Soft2Bet’s infrastructure works behind the scenes to ensure seamless performance. The visible experience may feel effortless, but the underlying framework is structured, disciplined, and meticulously aligned with regulatory standards across jurisdictions.
MEGA: Gamification With Documented Results
Soft2Bet introduced MEGA (Motivational Engineering Gaming Application) Introduced in 2023, the Motivational Engineering Gaming Application (or what Soft2Bet calls MEGA) is a gaming solution that uses tools like structured rewards and targeted incentives to increase player activity while still remaining within regulatory limits. This solution can be directly integrated into platforms, making implementation seamless.
MEGA’s structured set of tools shape how players engage with casino and sportsbook platforms. It uses the following features to support targeted engagement:
- Advanced user segmentation
- Intelligent bonus triggers
- Personalised rewards
- Avatars and collectibles
- City building mechanics
According to Soft2Bet’s company reports, MEGA delivered the following results to different platforms:
- 4X increase in player screen time
- 65% increase in Net Gaming Revenue
- 50% increase in deposit amount
- 45% increase in Average Revenue Per User
With MEGA, operators can achieve growth even in the most strict gaming markets.
Consumer Brands in Regulated Markets
Image: Guests enjoying the MEGA games at the Global Gaming Expo | Linkedin
Soft2Bet has several licensed brands in different regions:
- Denmark and Sweden: Betinia and Campobet
- Canada: Tooniebet
- Sweden: Quickcasino
- Romania: Don.ro
Each brand adapts to local rules, language, and even culture. Soft2Bet’s use of direct brand management enables it to get useful data on player behavior, payment trends, and retention patterns in the diverse gaming market.
Investment and Industry Recognition
The company launched Soft2Bet Invest in July 2024. This €50 million investment enabled Soft2Bet to make investments in iGaming and casual gaming ventures.
And in September 2024, the investment initiative received the Outstanding Contribution to Gaming 2024 at SiGMA East Europe.
But the company’s achievements don’t end there. They also received several recognitions from different award-giving bodies such as:
- Executive of the Year for Uri Poliavich
- Platform Provider of the Year
- Product Launch of the Year for MEGA
- iGaming Sword Award 2023 Turnkey Supplier of the Year
Soft2Bet combines licensed market experience with proprietary technology and direct brand oversight. By operating both technology solutions and consumer platforms, the company maintains clear visibility into performance across regulated iGaming markets.
