Now Open.
Ami Paris just secured another major move in its UK takeover, quietly but confidently planting its flag inside one of London’s most iconic retail cathedrals. The French house is running a men’s-only pop-up at Selfridges from March 16 through May 3, 2026 — stocking a curated drop of menswear and accessories anchored by the fresh SS26 collection.
The fit-out itself is doing the talking. Fauve leather, deep carpet, champagne gold hardware, and dark oak wood — a Parisian apartment transplanted straight to 400 Oxford Street, First Floor, Men’s corner. Every material was hand-picked to lock in that sleek, understated aesthetic that separates Ami from the louder players in the game.
If you’re in London and you know, you know where to pull up.
PHOTO CREDIT: Ami Paris
