AMIRI Opens First Flagship in London

With its latest opening on New Bond Street, AMIRI continues to build out its presence in Europe, marking its first boutique in the UK and a considered step into London’s luxury landscape.

The space draws heavily on the brand’s Los Angeles origins, translating a distinctly Hollywood sensibility through rich materials, layered textures and interiors that echo private residences rather than traditional retail. That influence is then reframed through a London lens, with subtle nods to private clubs, townhouses and the long-standing tailoring culture of Savile Row, located just moments away.

Rather than a direct contrast, the boutique sits somewhere between the two worlds. It reflects AMIRI’s ongoing balance between relaxed West Coast attitude and a more structured, craft-led approach, positioning the brand within London’s heritage while maintaining its own identity.

Take a look at the new space below and let us know your thoughts!

PHOTO CREDIT: AMIRI