Egyptian Symbolism.
Casablanca turns to Egypt for its Pre-Fall 2026 collection, marking the house’s first collection inspired by the country’s layered history and visual culture.
Shot by Per Appelgren, the campaign builds on Casablanca’s cinematic approach, using a virtual production stage to blend physical set design with imagined scenery. Sand dunes, monolithic structures and star-filled skies create a dreamlike backdrop, drawing on references from “Death on the Nile” and “The Prince of Egypt”.
The collection itself incorporates motifs from ancient Egypt, with the Casablanca monogram reworked through mother-of-pearl-inspired patterns and graphic prints combining hieroglyphs with the brand’s signature gradients.
Overall, the collection is a transportive chapter for Casablanca, weaving together mythology, astronomy, history and travel into its evolving world. Take a look at the campaign imagery below and let us know your thoughts.
PHOTO CREDIT: Courtesy of Casablanca



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