Ahead of the biggest release of the year.
As anticipation builds for Grand Theft Auto VI, Rockstar Games is turning the game’s arrival into a global cultural moment, with festivals, activations and immersive experiences bringing its fictional universe into the real world. Joining this growing wave of worldwide celebrations, the studio has teamed up with Selfridges for a takeover that brings Vice City straight into the heart of Oxford Street. Running from 9 to 28 November, the collaboration transforms the retailer’s iconic Corner Shop into a real-life experience, complete with a colour-changing animated façade, a fully functional reproduction of the Grotti Cheetah supercar and a giant 10-foot Macca the Gator. At the centre of it all sits an exclusive collection of more than 50 pieces, translating the game’s visual universe into fashion, accessories and collectibles.
For the exclusive collection, you can expect Vice City-inspired jerseys, varsity jackets, graphic tees, beach towels and leather accessories, alongside unique collaborations including a Grand Theft Auto VI dartboard by Winmau, a Members Only jacket and a Burger Shot apron by Hedley & Bennett. The takeover also forms part of Selfridges’ wider Christmas & the City campaign, placing Vice City among 12 destinations reimagined for the festive season, with its neon-lit, palm-tree-filled aesthetic extending into the store’s famous Christmas windows. For fans looking to take a piece of Leonida home, Selfridges will also serve as the UK’s exclusive physical retailer of the limited-edition Grand Theft Auto VICollector’s Box, making it a once-in-a-lifetime opportunity.
