Brand Watch: 47 Brand College Collection

By December 19, 2013Fashion News

47 Brand, the iconic sports and lifestyle company, continues to deliver on function and style when it comes to their latest headwear and apparel ‘College Collection’, something it has done for 65 years.

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Originally named ‘Twins’ after twin founders Arthur and Henry D’Angelo moved over to America where they made a living shining shoes and selling newspapers. In 1947, the brothers noted Americans love and passion for sport and therefore started to create crafted felt pennants.

The birth of Twins was when they opened a store across from Fenway Park, which then sparked the brand into life to sell souvenirs across baseball stadiums across the country. Fast forward to 2005, Twins began working with a small apparel brand to establish a distinct fit, feel and finish. Now, 47 Brand has become one of the most revered lifestyle brands.

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The brand now creates premium headwear and apparel that takes more than just influences from sport. Their latest ‘College Collection’ infuses together preppy collegiate styles with attention to detail through their embroidered college beanies and melton wool caps. A series of simple logo and typography driven crews and tees offer a bold varsity option, whilst maintaining its core sporting heritage styles.

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Words by Jordan Bunker

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