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LCM: Agi & Sam AW14 Show

Agi & Sam kicked off another day at London Collections: Men with a sharp collection, focused on layering, monochrome and an African masai check.

It was rather shocking to see a more toned down colour palette from the design duo, as opposed to the usual bright tones the brand are more familiarized with.

However, the use of crisp whites and more subdued tones of colour worked in the favour of designers Agape Mdumulla & Sam Cotton.

Every now and then however, Agi & Sam incorporated shocking reds and greens to break up the collection. This was done on a few pieces which highlighted the political message behind the collection, as the designers printed fake African Oil company logos to bring forth ideas about exploitation in third world countries.

Overall, the collection really showed the label’s growth in terms of design. It was refreshing to see cleaner shapes and a strong message being depicted through in a subtler way.

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