For sportswear and street inspired clothing, very few labels achieve the status of “go to brand” each season. Adidas however is one of them. With their iconic style status and original approach, Adidas never fail to impress with each of their seasonal offerings. SS14 is no exception.
Print and neon bursts of colour pave the way for this collection with loose fits helping to create the casual, wearable aesthetic. Appearing to have intentionally avoided ever changing trends, the brand have instead opted for more classic sports inspired designs with a modern colourful twist. Whole colour looks and a welcome injection of leopard print do however make an appearance, ultimately appealing to the switched on trend seeker. Generally though, the looks remain youthful, accessible and above all, energetic.
Key pieces include the orange bomber and the floral vest, both of which instantly catch your eye, setting themselves up as key to the Adidas SS14 wardrobe.
For a carefree approach to summer dressing, you really needn’t look further than Adidas for all your sporty styling needs.
Words By: Matthew Ward