As the title suggests, Bench’s latest campaign for SS14 takes us on a journey, from sunrise to sunset.
From the lookbook we can see that Bench has created a collection for the active, on the go person, someone who is living, not just existing. This means that the collection has been designed as comfortable to wear and non-restrictive.
Bench maintains its strong and traditional brand identity, producing a number of bold logo tees, such as red and navy. As well as their expected branded t-shirts, Bench always produces some great graphic front prints and this season it is no different.
Quite heavily featured in the 24hr Life collection are a number of grey garments. Although they can be seen as dark and sometimes plain, Bench uses grey to cater for the active person, but also introduces bits of colours such as fluorescent drawstrings to give us hints of SS14.
The brand has delivered another strong line-up for Spring Summer and has PAUSE very excited for the warmer months. The SS14 collection will be released soon and you can watch the campaign video below:
Words: Jordan Bunker