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I Love Ugly Fall/Winter “September” Lookbook

By September 26, 2014Fashion News

Nothing ugly here as seen from the I Love Ugly new collection. 

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Showing us how to make menswear street fashion sleek and sophisticated, New Zealand menswear brand I Love Ugly has launched their new Fall/Winter 2014 “September” Lookbook.

The brand is still considered young, having only been around for 4-years but for their new editorial lookbook, the clothes drew inspiration from the experiences the brand has faced either up or down. The collection was all about the brand’s roots and growth in to becoming this cool streetwear brand that cleverly mixes high fashion, sportswear and streetstyle effortlessly.

With their cool timeless casual style, the pieces in the collection are minimal and very wearable making them perfect for the man who exudes good taste while keeping true to the essence of streetwear.

Check out the collection below and head over to I Love Ugly.

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Words: Ievan Darwin