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Adidas Originals Veritas Mid “Premium Basics” Pack

By January 23, 2015Fashion News, Sneakers

Streetwear pioneer, Virgil Abloh sits with GQ Magazine to cover his latest fashion endeavors from the idea of his first brand, Pyrex Vision, to his new collection of streetwear evolution, ‘Off-White’. With launches of both a women’s line and constructing furniture, Abloh’s dream of reaching and inspiring a new generation of youth converts to a movement within itself. The Chicago-bred designer apply’s knowledge of architecture to branch out his creative virtues to assume the role of an innovator with youthful apostles blissfully exhibiting those idol parallel designs. Check GQ for more covering his thoughts on fashion week and recent collections in the full feature.

tumblr_mzo8k69NZ31stz8xqo1_1280

What were you looking to establish in the first year of Off-White?
That Jordan effect: Allow people to see the growth. My brain moves way too fast, and I want to go from zero to a hundred really quick. But the label is based off a streetwear idea, and I’m known as a streetwear kid, yet I also wanted to organize a series of looks that reinforce one point and one storyline. That was and still is the goal. Is always the goal.

And do the clothes from scratch this time.
Yeah, and all self-taught still. Design a store, design a candle, design furniture. This week I launched a line of furniture, all under Off-White, that has my whole aesthetic. It’s not a printed t-shirt, but it’s still from the same place. So I’m developing the language and pushing it forward, trying to see how far it can go.

So what happens when you land in Paris tomorrow?
More meetings. Then on the 22nd I’m doing my first presentation. It’s funny, I always said I wasn’t going to do a presentation until I had an idea—but my idea is sort of like no idea. That’s the new idea [laughs]. I just rented a gallery, I’m gonna get a bunch of mannequins, I’m gonna art direct the shit out of the place, play Wu Tang, and not invite any press. Only the kids. My brand is based off of the kids, and the relationship to the “street.” So what better way to present it than to just open the door, no security, no door people. Maybe have no clothes there. Or—this is just free vibes—maybe have the clothes and wrap them in garbage bags. Because it’s not really about, “Hey, come here, look at my shit, and buy it.” It’s more like, just come hang out and vibe. We’re the new Paris. I’m not gonna waste my time trying to get that narrow presentation slot. I’m better served doing what I think is cool and what kids would rather do. You know, they can’t get into fashion shows anyway, so why not just come hang.

tumblr_nimm7gMYv51t9k9lgo1_1280


Streetwear pioneer, Virgil Abloh sits with GQ Magazine to cover his latest fashion endeavors from the idea of his first brand, Pyrex Vision, to his new collection of streetwear evolution, ‘Off-White’. With launches of both a women’s line and constructing furniture, Abloh’s dream of reaching and inspiring a new generation of youth converts to a movement within itself. The Chicago-bred designer apply’s knowledge of architecture to branch out his creative virtues to assume the role of an innovator with youthful apostles blissfully exhibiting those idol parallel designs. Check GQ for more covering his thoughts on fashion week and recent collections in the full feature.

tumblr_mzo8k69NZ31stz8xqo1_1280

What were you looking to establish in the first year of Off-White?
That Jordan effect: Allow people to see the growth. My brain moves way too fast, and I want to go from zero to a hundred really quick. But the label is based off a streetwear idea, and I’m known as a streetwear kid, yet I also wanted to organize a series of looks that reinforce one point and one storyline. That was and still is the goal. Is always the goal.

And do the clothes from scratch this time.
Yeah, and all self-taught still. Design a store, design a candle, design furniture. This week I launched a line of furniture, all under Off-White, that has my whole aesthetic. It’s not a printed t-shirt, but it’s still from the same place. So I’m developing the language and pushing it forward, trying to see how far it can go.

So what happens when you land in Paris tomorrow?
More meetings. Then on the 22nd I’m doing my first presentation. It’s funny, I always said I wasn’t going to do a presentation until I had an idea—but my idea is sort of like no idea. That’s the new idea [laughs]. I just rented a gallery, I’m gonna get a bunch of mannequins, I’m gonna art direct the shit out of the place, play Wu Tang, and not invite any press. Only the kids. My brand is based off of the kids, and the relationship to the “street.” So what better way to present it than to just open the door, no security, no door people. Maybe have no clothes there. Or—this is just free vibes—maybe have the clothes and wrap them in garbage bags. Because it’s not really about, “Hey, come here, look at my shit, and buy it.” It’s more like, just come hang out and vibe. We’re the new Paris. I’m not gonna waste my time trying to get that narrow presentation slot. I’m better served doing what I think is cool and what kids would rather do. You know, they can’t get into fashion shows anyway, so why not just come hang.

tumblr_nimm7gMYv51t9k9lgo1_1280


Adidas don’t seem to be holding back, with another new pack about to drop.

adidas-originals-veritas-mid-premium-basics-pack-1

The two colourways are minimal and basic. Only available in White and Black, these sneakers have a premium matte finish on a knitted mesh upper. For effect Adidas have swapped the snakeskin pattern used prior, for a textured leather tongue. A Mid signature EVA midsole and fit foam cushioning provide comfort, and also make these sneakers lightweight.

The Adidads Originals Veritas Mid Premium Basics Pack will be released on February 1st.adidas-originals-veritas-mid-premium-basics-pack-2

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