House of Holland debuts Its menswear collection at London Collections Men.
London based House of Holland’s menswear debut was a mixture of all the wit and humor we’ve grown accustomed to with the brands womens offering over the years. Various youth subcultures from teds, casuals, more about buffalo kids and ravers are referenced here. The brands creative director Henry Holland eschewed the industries seasonal concepts by launching the pieces for sale immediately amongst it’s global partners which include Selfridges, Opening Ceremony and Galeries Lafayette (Paris & Beijing).
“In the time I have been doing womenswear shows I’ve always been focused on ways to make the catwalk presentation process more relevant to my consumer. To launch the menswear collection on schedule and in store simultaneously with menswear I feel like we have found a great solution to the see now, want now, buy now culture we are increasingly working within. I’m excited to see the reaction!”
As part of the collection, Henry has worked on a small collaborative capsule collection with celebrated British photographer Martin Parr, who will be showcasing exclusive campaign photography in line with House of Holland’s new collection.
photos by Jamie Kendrick