Designer Craig Green, in collaboration with image maker Nick Knight, has released images from his first ever ad campaign featuring his Fall/Winter 15 Collection.
The images contain ‘kite dancers’ jumping in mid-air and putting his red and black, layered designs into action. Green imagined shots of rugby players in motion, while Knight envisioned strips from ripped ship sails; the campaign is a fusion of both.
Knight described Green’s work as having “a brilliant tension. On one hand, it’s so simple and pure, rooted in ideas of traditional masculine workwear, but on the other it’s so dynamic, so theatrical — full of energy and movement. That’s what makes it so special to photograph.”
See the full campaign images below and watch the film above.