Y-3 demonstrates the power of their AW15 collection with a video campaign which sees Y-3 take a flight into the modern world of the bold 3 stripes and Yohji Yamamoto’s high-tech designs. The video campaign was shot by Harley Weir and directed by Lloyd&Co, the campaign images evoke a heroic and ethereal nature through distorted senses of height and perspective, creating an extreme sense of vertigo. The aviators display bold and graphic shapes iconic to the Y-3 brand, cast against a clear blue sky, as the wind picks up and creates flight and movement in an otherwise sharp and tailored sense of military-inspired apparel. Watch the full video above.
