Gosha Gosha Gosha.
Yesterday, our eyes were excitingly cast away from the usual fashion month trail when Gosha Rubchinskiy showcased his adidas Football collaboration in Kaliningrad. The Russian exclave was host to an intimate show with just 40 audience seats and a fantastic demonstration of the contemporary man’s style. Moving away from the more signature look that catapulted the designer to fame, the collection showed the continuation of Rubchinskiy’s maturing style from season and season. A clean cohesion of skate-inspired sportswear and tailoring, the overall expression felt wholly current, as if this is the point hybrid styling and dressing has been aiming to reach.
A lesson in merging the once polarised realms of smart and casual, an array of loose-fitted suits, cut to perfection, took to the runway alongside shell-suiting, statement knits and delectably tangible sweats. The branding (of both labels) was interestingly lowkey, showing a move away from the 2016 obsession with emblazoned logos. Time to tone it down? Seamless style at its best, Rubchinskiy’s rise is only soaring higher. His influence has been one of the most significant of these past two years. Just this week, Topman launched their ‘new trend’ Moskva State, which has only Rubchinskiy to answer to and epitomizes the rapidity of commercialisation but also the extent of this designer’s impact and vision.
See the full Gosha Rubchinskiy x adidas Football Fall/Winter 2017 Runway Show below: