Necessity Sense reveals its SS17 collection.
Ne.Sense’s in-house label will follow up with its new designs, which will soon be launching its SS17 collection. Last year saw the popular label achieve success with its AW16 “YELLNOW” collection , while the new collection will be named “SEVEN SECONDS OF MEMORY.”
The most juxtaposition of all juxtapositions are central in naming the new SS17 collection. It is a combination of two unrelated stories- the designer’s family business in the fishing industry and a man named Clive Wearing. The fish only has the capacity for seven seconds of memory. Clive Wearing is a renowned British musicologist, conductor and keyboardist known for his work with the BBC during the late Princess Diana and Prince Charles wedding. Wearing suffers from retrograde amnesia, which rejects the forming of any new memories or the ability to recall past experience.
This syndrome became an inspiration for the designer which allowed Ne.Sense to surpass at updating the motifs of classic menswear. Succeeded by the traditional fashion in sub-cultural groups, “SSOM” showcases a trend in darker colour palettes and patterned stripes. A combination of oversized interior presenting the free-minded wearer and the cropped exterior silhouette unveiling the societal restrictions.
More information about the collection should become available in the coming weeks. The collection will be available at NE.SENSE’s online shop and select retailers worldwide.
