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Virgil Abloh x Nike Announce ‘The Ten’ Project And Reveal Every OFF-WHITE x Nike Sneaker

By August 21, 2017Fashion News, Sneakers




The Final Ten.

Nike took to their website today to announce their sneaker collaborations with Virgil Abloh and OFF-WHITE will come in the form of a design project: ‘The Ten’. Abloh’s history with Nike began as a teenager when he would sketch sneaker ideas and send them off to Nike, being especially drawn to Jordans. He then rebuilt a pair of triple-black Air Force 1 Low’s, initiating one-offs for his staff to wear at the December Design Miami where he presented OFF-WHITE furniture. This eventually led to Abloh fulfilling a dream of one day, officially collaborating with Nike.

“What we’re talking about here is larger than sneakers, it’s larger than design culture,” says Abloh. “It’s nothing short of state-of-the-art design. These 10 shoes have broken barriers in performance and style. To me, they are on the same level as a sculpture of David or the Mona Lisa. You can debate it all you want, but they mean something. And that’s what’s important.”

The Ten includes ten sneaker divided into two sections – “REVEALING” and “GHOSTING”. “REVEALING” includes reworks of the Air Jordan I, Nike Air Max 90, Nike Air Presto, Nike Air VaporMax and Nike Blazer Mid to look accessible but ultimately reconstructed and hand-cut. “GHOSTING” includes the Converse Chuck Taylor, Nike Zoom Fly SP, Nike Air Force 1 Low, Nike React Hyperdunk 2017 and Nike Air Max 97 and revolves around the translucent uppers – uniting the silhouettes through materials. For more information about each individual sneaker, visit Nike’s website.

“Nike Off Campus” will present the collection in full and take place in New York City from September 6 to 8 at 23 Wall Street.

The five “REVEALING” sneakers will be pre-released via NikeLab stores in New York on September 9th to 13th, London on September 18th to 22nd, Milan on September 21st to 25th and Paris on September 26th to 30th.

The full Nike x OFF-WHITE ‘The Ten’ collection will be available in November at NikeLab and selected retailers worldwide. Check out all ten sneakers below.