Have a Look at Blood Brother’s SS18 Lookbook

‘Login’ To Blood Brother’s SS18 Lookbook, Inspired By Our Ever Evolving Relationship With Technology

Blood Brother’s SS18 collection is sending out an underlying message stronger than just a fashion statement. They say, ‘With the rise of technology and our physical relationship with it, the collection aims to playfully engage into the idea of seeking personal pleasures in a digital “HAVEN”.’

It is easy to see the ‘online’ theme flowing through the Lookbook. The collection is modern yet vintage; featuring slicker jackets and boiler suits which give a nostalgic feel, along with prints such as sleek sports cars which could either look incredibly vintage or incredibly futuristic depending on your interpretation. There is also a nod to the ‘yuppie’ new tech era of the 80s with a loafer being the newest addition to their footwear range.