Gucci Unveils its ArtLab, a Space for Craftsmanship and Sustainability in Florence

By April 20, 2018Fashion News

Close to the brand’s Casellina headquarters.

The Italian luxury brand of fashion and leather goods, Gucci, have recently unveiled their ArtLab space located not far from their Casellina headquarters in Florence, the area acts as a “futuristic centre of industrial craftsmanship and experimentation laboratory for leather goods and shoes products” and will not only offer work for over 800 employees but will also set about trying to “give life to the revolutionary aesthetic of Creative Director Alessandro Michele by developing the sought-after Gucci products of the future, and thus help sustain the exceptional business momentum of the brand.”

Marco Blizzari, the brand’s CEO and President stated that the space is “the tangible expression of a place to learn skills and techniques, a workshop to generate ideas, and ideas are the lifeblood of culture.”  Furthermore, Blizzari says: “The unveiling of Gucci ArtLab definitely represents one of the most remarkable achievements of Gucci’s unprecedented journey of the last three years, and one of the most significant industrial investments today in our country,” adding: “It is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability, and our bond with our territory. I couldn’t be more grateful to all those who have made this dream come true, from the local and national authorities, to Kering, to all of our colleagues who have been so visionary in absorbing new ideas from best-practice all around the world, to further strengthen our leadership.”