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PALLADIUM launch #DareTheUnknown Campaign for Spring/Summer 18′

Palladium Presents: #DareTheUnknown

PALLADIUM, the explorer footwear brand celebrates the SS18 season by launching its #DareTheUnknown series inviting its audience to be curious. The brand invites its audience to embrace the unknown, to challenge themselves by breaking boundaries and go beyond the conventional.

Aiming at a generation eager to cause positive disruption, PALLADIUM bring together their latest team of explorers including gender defying model Jazelle (@uglyworldwide), rapper Octavian (@octavianessie) and founder of Hong Kong based collective YETI Out, (@arthur_yeti) to #DareTheUnknown.

Reflecting this rebellious spirit, each PALLADIUM explorer takes to the streets of New York, London, and Hong Kong daring random strangers to take part in a selection of unconventional challenges designed to stretch their limits of social conformity.

The films will display a manifesto for PALLADIUM: “urban exploration by creative spirits from diverse backgrounds who share an unapologetic attitude and thirst for exploring and pushing the boundaries of their daily lives through their music, style and network.”

PALLADIUM encourage you to go ahead and do something that challenges yourself. Dare one of your friends to go and explore somewhere they haven’t been before or ask a singer to sing with you in public.

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