“NICE TO MEET YOU”
Although summer is in full swing the sportswear label created by adidas and Yohji Yamamoto, Y-3, has decided to prepare for the future by dropping a Fall/Winter 2018 campaign. Specifically, the project orientates around the idea of “NICE TO MEET YOU,” a way of paying tribute to the label’s own collaborative record and even birth between its German and Japanese parents.
The collection that is seen within the Angelo Pennetta-shot imagery embodies premium crafting, forward-thinking design qualities as well as innovation married with tradition. Take a look at the campaign below.