Exploring technological perfectionism.
After a successful presentation at Paris Fashion Week a few months ago, GUNTAS has followed up with a release of its SS19 collection lookbook.
Continuing to explore the young generation’s lifestyle, a theme we’ve seen previously from the label, this new collection focuses on the impact of the digital world on this generations habits. Garments in the collection are dressed in text phrases like “Velocity”, “No Sleep” and “Melancholia & Illusion”, a possible ode to how technological perfectionism has a growing effect on today’s reality. With a genderless collection, Turkish designer Zeynep Guntas utilizes strong organic colours such as green & yellow as commentary to address millennials who have an ever-expanding follower count on social media but are lonely and out of touch with social real life.
Take a look at the GUNTAS SS19 lookbook in the images below: