Fur & Burning is on the Out.
After it became public knowledge that Burberry, was burning a considerable amount of their offseason stock in order to maintain its exclusivity, the British brand has recently revealed that they will no longer be practising this method of brand protection.
Alongside this change, the company also announced that they will cease the use of fur in any of their future products starting from Ricardo Tisci’s collection later this month.
Just another brand to go fur-free, how long until the rest wise up? We’re looking at you Fendi.