Mixing old with the new.
Kicking off the year with a bang, Reebok just announced its global partnership with Grammy-nominated singer, Khalid.
Hoping to inspire creativity and encourage today’s youth to be experimental and self-expressive, this partnership will pair immersive elements of irreverence with Khalids’s authentic youthfulness and his charismatic ability to tell an unexpected story. While details are yet to be revealed on what the partnership will include, Spring 2020 will see the singer make his Reebok debut in the brands’ first Sport the Unexpected campaign of the year. Speaking on the partnership, the “Location” singer said: “I’m amped to partner with Reebok, I love how they mix old and new and honour the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances.”
Take a look at the images from the announcement below and keep it locked here for more information on the partnership as it comes.
PHOTO CREDIT: REEBOK