“we both saw success pushing product independently”
Sprung upon us back in November of 2019 was this brand, “Wish Me Luck”. To launch their collection, we saw the brand release trucker hats alongside hoodies and tee’s that read “You can’t find love in HOLLYWOOD”.
Fast forward to March of 2020, we noticed that this brand stumbled onto new leases of inspiration which spawned their latest COLLECTION 02, which encapsulates a sense of nostalgia, with their vintage washed and over-dyed tee’s which resemble concert merch, and font that rings true to the 70s Disco era! We got into the funk with the founders Sam Dameshek and Alex J Ordonez to see what their groove is all about!
Alex, you’re a model right? and Sam, you’re a Creative Director/Photographer – are we right to assume that you may have met on set for a job?
You have assumed correctly! About 3 years ago we met on a 3 day job that put us together in a cabin up in Lake Tahoe! I was newish to this industry, as was he. We instantly shared the same energy and the same ambitious rookie mentality; inevitably we bonded like crazy.
How did this partnership blossom into the brand that is: Wish Me Luck?
S: Alex and I had always shared the same drive as well as a way to compliment one another’s weaknesses. Aside from this we both saw success pushing product independently and it only made sense to put our heads together and create something bigger than the two of us.
Explain the brand name: “Wish Me Luck”.
In this current landscape of overnight brands, how do you find it navigating through a saturated market?
To what scale do you envision your brand being at? (Is a fashion show in reach?)
The idea of a show sounds incredible but we’re still trying to figure out if that’s the direction we’re heading in. We’re not really sure we want to be a “fashion house.” Our goal is to be a brand that maintains exclusivity but doesn’t fall into the unaffordable side of the designer market. Somewhere in the middle of fast fashion, streetwear, womenswear, and the designer market. Who knows where things will go. Despite clear direction, ambitions are always changing.
Being that you are a new brand, in what quantities do you produce your products?
Financially, does it require a hefty sum of investment to get started?
Have you experienced any milestones yet?
What is a weird fact about the brand that not many people know?
What are 3 important pieces of information which consumers should take away from this interview?
We wear our clothing every day with pride, we hope you do as well!
Everything is made to be as nice as we possibly can afford. No budget shit.
We have a lot more coming…