“ORIGINALS GO THEIR OWN WAY.”
Bolstering the brand’s spring/summer 2020 campaign which saw both Jennifer Lopez and Michael B Jordan front the American label’s latest wares, Coach has tapped the Black Panther actor, once again, for the release of their latest video series dubbed ‘Coach Originals Go their Own Way.’
Dreamt up by director Santiago Sierra Soler in alignment with the heritage house’s new direction under Stuart Vevers, the short video presents Jordan against a New York City backdrop as he tells his story in his own words, emphasising the spring 2020 campaign’s message of authenticity, individuality and self-expression.
Check out the video in full below alongside some behind the scenes shots from the day and shop the label’s latest in-store and online now.
PHOTO CREDIT: @Coach