Jordan Luca looks to the Future in Short Film


Having to move fashion week online due to the Covid-19 pandemic has meant that designers must be innovative in the ways that they choose to present new collections. For Jordan Luca, this has meant creating an experimental short film for its Spring-Summer 21 selection.

Titled Manifest, it was presented on the London Fashion Week website on Sunday and directed by Daniel Sannwald in collaboration with Creative Directors Charlie le Mindu x Betsy Johnson.

Exploring themes regarding the future, the film “reconsiders the narratives of real people who can aid with leading our society into a much-anticipated revolution,” according to a statement on the labels Instagram.

Watch the short film below!

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