Inspired by the Fresh Prince of Bel-air.
Will Smith is back with his AW drop under Bel-Air Athletics, initially debuted as just a limited-edition drop last year, the newest collection celebrates inclusivity, street culture and sport with ” life-style aesthetic, superlative quality, and informed intelligent design.”
The range encompasses a selection of sports-inspired unisex items, including wardrobe essentials like hoodies, long-sleeved shirts, T-shirts, alongside various shorts, sweatpants, socks, and headwear pieces. Highlighting the November drop is the Bel-Air Athletics “Varsity Jacket”, made from eco-friendly and recycled wool body with vegetable leather sleeves and heavily embroidered appliqués. As part of the label’s SS21 collection, key styles include a premium blazer, featuring Bel-Air’s signature ‘lining paisley’ print as well as retro-inspired premium tracksuits and colour-blocked windbreakers.
The campaign, directed & captured in Milan is the first look at the SS21 collection, with all products designed and sourced in Italy. The colour palette is steeped in navy. black and a contrasting baby blue. “An amalgam for any alumnae’ of elevated athletic-inspired basics to the casual tailored modern-day prep classics that Bel-Air Athletics will soon be synonymous with, primed and ready to fit into the wardrobe with ease.” explains the collection notes.
The limited-edition unisex collection is available now, on belairathletics.com. As of January 2021, the brand’s seasonal collections will be stocked in leading international department and concept stores.
