Celebrating the stories that have already been told.
Informed by Savile Row, Charlie Casely-Hayford has brought his expertise in tailoring to a new collection created in collaboration with Fred Perry.
Continuing the legacy of his father, Joe, who founded the label in the mid-80s, Charlie focuses on subtly eccentric tailoring through his designs. He says that, “I am creating something new from something old, celebrating cherished garments that are passed down and their cultural relevance through the generations.”
The collection visits classic styles such as a cable knit cardigan and polo shirt, which are signatures of Fred Perry. Details such as an exposed pocket with branding and a digital print are then added to these items as Casely-Hayford’s way of bringing the clothing a multi-generational relevance.
The designer says that, “Growing up, I remember being submerged in a mix of cultures on Ridley Road, East London. The clashing prints and colours and vibrancy of life on the market, juxtaposed with harder pieces like the bomber jacket.”
See the collection below, which is launching July 29 and will be available online and in select Fred Perry shops.
PHOTO CREDIT: Fred Perry