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Daily Paper and G-SHOCK Roll Out First Collaborative Collection

By September 7, 2021Fashion News

Dropping This Month.

The latest arrival in collaborative affairs, Amsterdam based label Daily Paper recently debuted their partnered arm piece with Japanese brand G-SHOCK which seamlessly infuses both parties DNA in a unique timepiece for your consideration.

Building on their iconic 1983 model, the watch centres around their shared love for music, art, fashion and street culture with a slew of nostalgic symbols while maintaining the brand’s reputation for delivering hard-wearing, harsh weather and extreme sports ready capabilities. The accompanying Florian Joahn lensed campaign takes notes from a 90s inspired Casio ad, telling an abstract story while delivering dark silhouettes contrasted with light and minimalistic backgrounds in a typical feel of the decade.

The limited Daily Paper x G-SHOCK timepiece will be available for purchase on September 17th at 12 pm across Daily Paper and G-SHOCK in-store and online destinations.

PHOTO CREDIT: @Florian Joahn 

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