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Diesel Debut Summer-Ready ‘DIESEL 1DR’ Bag Campaign

By July 12, 2022Fashion News

'DIESEL 1DR' Bares All.

Catching on the popular trend of baring all this summer, Diesel draws attention to their ‘it-bag’ of the summer with the release of their accompanying campaign featuring sun, sea & skin.

Captured by photographer Paul Kooiker with art direction from Chris Simmonds and Glenn Martens, the new campaign highlights the label’s 1DR bag in all its genderless and versatile glory. Having initially launched in Spring 2022, it’s since been released in a slew of new colourways in both matte and mirror leather finishes as well as a variety of sizes from classic crossbody to mini.

Thoughts? Check out the campaign in question below and head over to the brand’s website for more information on how to grab your own.

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