British Brands Taking France by Storm: A Look at UK Fashion in the French Market

By January 14, 2023Guest Post

Eco-labels are designed to inform consumers about the environmental impact of the products they purchase, and to promote sustainable consumption. The use of eco-labels has become increasingly popular as consumers seek to reduce their carbon footprint and make greener choices. Have the regulations touched the best-known British brands? 

British Brands Against New Reality

Eco-label regulations are an essential tool in the fight against climate change and environmental degradation. They aim to ensure that products are manufactured in an environmentally friendly way and that consumers have access to information about the ecological impact of the products they buy. France was the first country to introduce eco-labelling regulations in 2009, and since then other countries have followed suit. 

Essentially, the law mandates that fashion brands must furnish customers with comprehensive details about the environmental attributes and features of the items they buy. This entails disclosing information about the products’ potential for repair, recycling, sustainability, reusability, recycled material content, employment of renewable resources, traceability, and the existence of plastic microfibers.

In January 2023, France started to take action against the biggest brands that sell products in France without complying with these regulations. This affects popular British brands such as Farfetch, Boots, Next, John Lewis, Asos and Marks & Spencer, who must now ensure that their products meet French environmental standards in order to continue selling them in the country. This move highlights the growing importance of eco-labelling schemes in today’s world and the need for companies to prioritise sustainable and environmentally friendly practises, and at the same time poses new challenges for British Wholesale Trade.

What is more, eco-labels have influenced the marketing strategies of British fashion brands. By obtaining eco-label certifications, brands can communicate to consumers that they are committed to sustainability and environmental responsibility, which can help to build trust and brand loyalty. It helps the company to build positive brand awareness and overall, a professional image.

Famous Brands Reviews

Company reviews are important because they provide valuable feedback to businesses about their activity. They also help potential employees make decisions by giving them insights into the experiences of former and current workers. 

Thanks to GoWork you can compare the best companies in the fashion market and get to know, how they are going after eco-label regulations. On the website, you can find various interesting information, but also ask questions. This creates a great opportunity for potential employees to find out everything about the atmosphere, salaries and contracts.


With their classic styles, innovative designs and focus on quality and craftsmanship, British fashion brands are making a splash in France and not only. Eco-label regulations may have been a threat to some of them, but they are also an important part of an environmentally friendly world. 

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