JD Sports Launch New Campaign to Empower Emerging Youth Talent

By May 20, 2024Culture

A homage to their values.

“New Wave” is JD Sports’ latest campaign aimed at supporting young people and improving accessibility to growth opportunities.

By providing mentorship, guidance, and role models for aspiring young people through New Wave, JD hopes to cultivate emerging talent from key regions across the brand’s pillars of music, sport, community, and youth culture.

The ‘New Wave’ campaign showcases remarkable individuals across regions alongside key sponsorships including the Ball Out 3×3, summer festivals, and JD Foundation as well as Grant-Giving initiatives.

JD Sports invites individuals, communities, and partners to join them on this transformative journey, driving positive change and creating a vibrant future for young people.


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