SKIMS Mens Announces Its First International Launch At END.

By May 23, 2024Fashion News

Making its debut in the capital.

In collaboration with the END., SKIMS is launching its first men’s multi-brand shopping experience. Bringing a one-of-a-kind shopping experience to consumers in an international market for the first time, the partnership with the iconic apparel and sneaker store marks a significant milestone for SKIMS Mens.

The shopping experience positioned on END.‘s first floor will allow consumers to shop SKIMS Mens’ best-selling underwear and foundations including the signature Cotton and Stretch collections. The collections include everyday essentials rooted in comfort, fit and superior movement.

SKIMS Mens launch at END. underpins the brand’s focus on international expansion and work to reach and acquire new consumers beyond its direct audience. Within the past year in London, SKIMS unveiled a Swim pop-up experience at The Corner Shop in Selfridges last June and opened all-new curated shop-in-shop experiences at Selfridges and Harrods. Further, SKIMS has teased the opening of its first freestanding stores in Europe, including London.

Available now online and in-store, check it out below.


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