Whitney Bay Arcade.
End. is kicking off their 20th anniversary by collaborating with Lacoste on a retro arcade-themed clothing collection.
Inspired by seaside amusement and 90s cult classic arcade racing games, the collection taps into timeless youth with bold graphics and retro racing hues. Modelled by Grandma Grime, the undisputed grandmother of the genre, the shoot sparks a playful North vs South debate throughout cultural collision.
The collection consists of multiple tracksuits, a plaid rugby polo, a jumper and a similar plaid button-up polo. Lacoste and End.’s hero piece is the plaid half zip rugby polo, designed with a combined club crest in Lacoste’s infamous green and blue spanning the upper chest and sleeves.
The first 20 shoppers to purchase the collection at any End. store will receive 1 of 100 signed pieces of artwork, with other gifts including Grandma Grime turned into an action figure. End. and Lacoste’s arcade collection will drop on April 28th in-store and online. Check out the campaign imagery below.
PHOTO CREDIT: End.
