Here's A Snippet of LOEWE's New Era.
The countdown is officially on: Jack McCollough and Lazaro Hernandez are making their long-awaited LOEWE debut at Paris Fashion Week on October 1st, and the teasers already have us hooked. The campaign hints at what’s to come—sex appeal dialed high, tactility rooted in craft, and a vibrancy that channels the house’s Spanish soul.
In their own words: “Ahead of our first LOEWE collection, this teaser stands as an opening gesture, the outset of a new dialogue. In this campaign lies a vibrancy and tactility rooted in craft that feels fundamental to the House, a sunniness and sensuality that feels inherent to its Spanish roots.”
If this is the opening gesture, the full performance is about to be unmissable.
