At Strawberry Hill House.
If there’s someone who knows how to deliver a campaign with a distinct point of view, it’s Jonathan Anderson. For JW Anderson’s Holiday 2026, he turns the festive season into a wonderfully eccentric affair, where unexpected guests, curious objects and playful styling come together in a world that feels entirely his own. Bringing together ready-to-wear, accessories and homeware, the collection explores the rituals of getting dressed, hosting and gifting through the playful, offbeat lens that has become synonymous with the brand.
Knitwear takes centre stage, with the JW Anderson x Pringle of Scotland collaboration leading the seasonal wardrobe through oversized argyle patterns, floral motifs and intricate intarsia designs. Beyond clothing, the collection extends into the home with ceramics, glassware, candleholders, knitted stockings, festive bells and stationery, blurring the lines between everyday objects and decorative curiosities. From a morning stroll through snow-covered gardens to an evening spent entertaining, JW Anderson builds a festive universe where nothing feels too precious or predictable, and even the most unexpected combinations find their place.
PHOTO CREDIT: JW Anderson
