Introducing, Giaroye Clothing, a label that sought to fill the void of an independent, quality street wear brand that is capable of delivering conscious design choices and well tailored garments. Targeting a contemporary clientele with a penchant for sharply cut pieces that are easy to wear, stylish and on trend without departing from their street wear roots.
Giaroye prides itself on keeping everything 100% homegrown and that is why all their garments are made in Britain from British material. They cite classic British tailoring, sport, culture and music as their core influences, but the duo behind the label, Gia Rahman and Oliver Roye, met whilst studying for their BA in fashion design and technology and birthed the label out of a necessity to capture the style and mentality of the inner city young, British male in the 21st century. The days of the dandy are surely behind us, but Giaroye still want the fundamentals of good British tailoring to be as prominent as possible.
The new Spring Summer 2013 offering is suitably on trend for the season and is certainly well tailored with a meticulous attention to detail. The collection contains a mix of lightweight coats, biker and varsity jackets that can all easily make the transition from smart to casual in a jiffy. To find out more about Giaroye, you can visit their website.
Words by John Muleba