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Brand Watch: Les Coq Sportif’s Lookbook

By June 17, 2013Fashion News

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When two classics collaborate, it’s bound to produce something special. Just the mere mention of the partnership of Chuck Taylor All Star sneakers with televisions longest running animated sitcom, The Simpsons, sends us at PAUSE into a frenzy.

The pioneering entertainment sitcom has always received bountiful praise and in its production of its 25th season, this collection of kids and adult custom graphics shoes is its first ever footwear collaboration. The shows dysfunctional family members Homer, Marge, Bart, Lisa and Maggie Simpson are featured in full vibrant colour-ways with the same sense of humour we know and love. The Homer Simpson All Star caters to men and features Homer over a black and blue background on the upper construction with his catchphrase ‘DOH!’. Also featured is his equally as well known line ‘Woo Hoo’ written in the Simpsons font on each side of the shoes white sole.

The Bart Simpson All Star features Bart as we first see him in the shows introduction sequence, in his orange t- shirt writing lines during after school detention. These lines are always something witty and in this case he simply writes ‘I will not waste chalk’ on a black (chalkboard like) upper construction.

This continues with the remaining characters, highlighting key Simpson characteristics; Marge Simpson’s tall blue hair and daughters Lisa and Maggie Simpson’s spiked hair. How could you not love them!

Shop The Simpsons Chuck Taylor All Star Sneaker here

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Words by Abisola

untitled

When two classics collaborate, it’s bound to produce something special. Just the mere mention of the partnership of Chuck Taylor All Star sneakers with televisions longest running animated sitcom, The Simpsons, sends us at PAUSE into a frenzy.

The pioneering entertainment sitcom has always received bountiful praise and in its production of its 25th season, this collection of kids and adult custom graphics shoes is its first ever footwear collaboration. The shows dysfunctional family members Homer, Marge, Bart, Lisa and Maggie Simpson are featured in full vibrant colour-ways with the same sense of humour we know and love. The Homer Simpson All Star caters to men and features Homer over a black and blue background on the upper construction with his catchphrase ‘DOH!’. Also featured is his equally as well known line ‘Woo Hoo’ written in the Simpsons font on each side of the shoes white sole.

The Bart Simpson All Star features Bart as we first see him in the shows introduction sequence, in his orange t- shirt writing lines during after school detention. These lines are always something witty and in this case he simply writes ‘I will not waste chalk’ on a black (chalkboard like) upper construction.

This continues with the remaining characters, highlighting key Simpson characteristics; Marge Simpson’s tall blue hair and daughters Lisa and Maggie Simpson’s spiked hair. How could you not love them!

Shop The Simpsons Chuck Taylor All Star Sneaker here

untitled4 untitled5 untitled7

untitled2 untitled3

Words by Abisola

Les coq sportif’s is a brand based in France which  combines the craftsmen passion for hosiery and sportswear to create a unique blend.  Emile Camuset became the trendsetter for all sportsmen and the ideabehind Les Coq Sportif’s was to design comfortable sportswear gear for the modern man.

Les Coq Sportif’s passion for quality quickly became recognised in the world of sports and many became involved with exciting brand. The world cup champion teams of Argentina donned it in 1986 and two decades later the brand are still designing for top sportsman like Yannick Agnel who became a double Olympic champion.

The brand incorporates classic sport colours like grass green, sand, burgundy and navy blue which are ideal to complete the sporty county club look. Polo shirts and shorts or chinos with a printed sports shirt are the key pieces needed, perhaps with a sling bag to top it all off.

This summer is all about sportswear and Les Coq Sportif’s do it with class.

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Words by Yvonne Jay

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