oki-ni FOCUS on Hybrid Sneakers of SS14

In an age where trainers and sportswear are gaining prestige on the runway, and in luxury high end fashion (even CHANEL offered there very own couture sneakers), it only seems right to call on some of the biggest designers to design luxury hybrid sneakers.


Trainers have fast become a staple in everyone’s wardrobe, not for sports, but for fashion.  With collaborations from big-name designers like Rick Owens, Raf Simons and Lanvin, the new collection of shoes show just how luxe and architectural trainers can be. From the all-black, striking design by Raf Simons x Adidas to the bold Maison Martin Margiela sneaker with holographic detailing, each shoe is a representation of the masterfully unique and contemporary design that mens footwear can offer.

With a strong creative collaboration from photographer Sam Hofman and set designer Andrew Stellitano the sneakers are presented in a way that shows off and highlights their unique hybrid luxury. These shoes are truly part of the future of sportswear and sneakers, there is no compromise on design and versatility, there is no neglect of quality.FOCUS-hybrid-sneakers-6 FOCUS-hybrid-sneakers-5 FOCUS-hybrid-sneakers-3
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Words: Akeil Onwukwe-adamson

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