PFW: Avoc Spring/Summer 2017 Collection

Where fashion and architecture collide.


Since the label’s launch in 2013, Avoc has been at a crossroads between fashion and art, between elegant and structured and between their occasionally playful and more often serious personality. However, 2016 marked a new avenue for designer duo Do and Laurent, who chose the theme of ‘pirates’ for their FW16 collection showing that, despite its usually retained composure, Avoc is not without a sense of humour or adventure.

Evidence of this sense of humour can be spotted in their SS17 collection – two fanny packs Avoc? Electric pinks and purples, cartoon character graphics – that are stifled under utilitarian lines, structure and constructivist red, Avoc’s coolness ultimately winning out.

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