Every year Gucci create a stir before their shows, with a reputation for being the show to never miss and today’s F/W18 show at Milan Fashion Week is no exception.
Kicking off the countdown to the show was an invitation which consisted of a“Parental Advisory, Explicit Content.” branded zip-lock bag containing a timer which counted down the minutes to show. Information on the date, time and venue were also included, confirming the runway show would take place at 3 p.m CET. on Wednesday the 21st February at the brands Milan headquarters the Gucci Hub again. The show will be available to watch online worldwide.
CLICK HERE TO LIVE STREAMSee the Gucci FW18 showspace: