Sustainable fashion...
The sustainability of fashion is a hot topic right now and rightfully so, in fact, 350,000 tonnes of clothing goes to landfill in the UK each year while roughly 32 million Olympic swimming pools worth of water goes into apparel production in the same amount of time. That’s why the forward-thinking label, Cheap Monday, teamed up with Re:Textile, a project within Science Park Borås in Sweden, to turn Sweden’s used clothes into a capsule collection that consists of jackets, work chinos, tees, sweats and even a shopper bag.
The set of offerings use base garment sourced from discarded workwear that saw real distress and discolouration make every item unique. Carl Malmgren, the Creative Director of Cheap Monday had this to say about the project: “To constantly work towards a more sustainable future is very important to us. With this C/O Cheap Monday collection we discovered a significant source of garments that would otherwise be discarded as trash. Since the garments are all the same design, it makes this project scalable which is the unique part of it. To give these products a new life feels great, as each garment already carries a lot of history.”
Take a look at the brand’s documentary that highlights the process involved below, if you like what you see then head over to Cheap Monday’s online store or Urban Outfitters to shop your favourites.
